Measurement

When you launch a campaign with Viewable Media, you get campaign performance measurement beyond your Viewable Media buy. All Viewable Media campaigns receive Media Rating Council-accredited measurement from Visible Measures, including True Reach™ measurement, the industry’s first metric to measure campaign performance across paid, owned, and earned media. Viewable Media campaigns also receive competitive benchmarking and Share of Choice™ reporting.

With Viewable Media, you get unparalleled measurement with your campaigns, so you can see campaign performance no matter where it spreads online, how it compares to the competition, and how it impacts the overall performance of your brand in online video.