DNA in data, technology, and analytics.
If Viewable Media is the body of the network, Visible Measures is the brain. Viewable Media plugs into all the video data and analytics Visible Measures has been collecting and reporting on for years. Visible Measures’ data and technology decides where Viewable Media promotes video ads, from which site is right for an ad, to who is the right person for a particular ad, to when they’d be most likely to want to watch it. This is how we optimize for earned media.
This data is the good stuff, the same data that Ad Age, The Wall Street Journal, Variety, iMedia, and others depend on for top video charts. It's also the same data that helps premium publishers like MSN, ESPN, Condé Nast, and others monetize and optimize their video programs.