Choice is Better
Advertising exists to influence choice. And for decades, it’s been influencing that choice by forcing ads onto audiences. But now, with social video, there’s a better way – audiences now choose to watch ads.
Advertising driven by choice performs better. When audiences choose which ads they watch, brand lift metrics increase by 300% – 450%. They’re also more likely to share the ads they choose to watch with their friends and family, blast them across social media, and copy, mix, mash, and repost them across hundreds of video sites. This choice-driven, social activity creates Earned Media, endorsed brand reach – the highest impact views available in online video.
Announcing Viewable Media
Powered by the patented Visible Measures platform and Viral Reach Database™, the analytics video system that fuels the Ad Age Viral Video Chart, Viewable Media allows advertisers to buy user-initiated views in social video, making Viewable Media the only video ad network with the capability to both drive and measure user-initiated views and Earned Media.
Meet the Viewable Media Team
Steven T.A. Carter, formerly of Tremor Media, ScanScout, and Specific Media, will serve as General Manager of the world’s first choice-based video ad network.
